Our Story - Meaningful Jewelry


Beyond Basic: Modern Color Stones, Meaningful Design

Mission:

Amare Wear crafts meaningful, high-quality jewelry that empowers self-expression and celebrates personal journeys. Committed to sustainability and ethical sourcing, we produce in small batches, often just 12 pieces or even one at a time, allowing our artisans the time to create each piece with care. When a design sells out, we simply make more. We're building a community that values connection, self-expression, and the beauty of the natural world.

Story:

Amare Wear wasn't born in a sterile boardroom; it was dreamt up on a sun-drenched beach, fueled by a mother's love and her son's boundless curiosity for the world's hidden treasures. "Amare," meaning "to love" in Italian, is more than just a name – it's a testament to the unbreakable bond between founder Jill and her son, Odin, and the joy they discovered creating art together. Their shared passion for collecting gemstones and uncovering the stories whispered within each sparkling facet ignited a desire to craft jewelry that holds deep meaning and celebrates life's extraordinary journey.

From humble beginnings crafting pieces at their kitchen table, Amare Wear has blossomed into a thriving small business, a testament to the power of dreams. Jill bravely left behind a successful 17-year career in tech design after a year of juggling her burgeoning jewelry business with her full-time job. Fully committed to her passion, she poured her heart and soul into creating exquisite permanent jewelry, custom-fit pieces, and stunning gemstone and pearl designs that every woman deserves to own – radiant symbols of their own unique stories.

Today, Amare Wear has two locations, one in the vibrant Marina district of San Francisco and another in the heart of New York City's trendy SoHo. Amare Wear isn't just about beautiful jewelry; it's about embracing passion, celebrating love, and adorning yourself with pieces that truly speak to your soul.